Today in “EA still thinks you’re stupid and hates you” news Polygon published an article discussing CFO Blake Jorgensen’s comments at a recent industry event. Jorgensen explained that EA stayed away from cosmetic items in loot crates in favor of the in game ability system due to Star Wars canon.
“The one thing we’re very focused on and they are extremely focused on is not violating the canon of Star Wars,” Jorgensen said at the Credit Suisse Annual Technology, Media and Telecom Conference. “It’s an amazing brand that’s been built over many, many years, and so if you did a bunch of cosmetic things, you might start to violate the canon, right? Darth Vader in white probably doesn’t make sense, versus in black. Not to mention you probably don’t want Darth Vader in pink. No offense to pink, but I don’t think that’s right in the canon.
For EA to use Star Wars canon as an excuse for the loot system they created is a cheap, ill preformed, slight of hand. As fans of the Star Wars franchise and gamers we are no stranger to the loot box system nor oddities within the Star Wars franchise universe. Let me remind you that we all lived through Kinect Star Wars. These latest comments seem to showcase EA’s complete lack of connection with their customers while exemplifying they are only sorry because they got caught up in this negative PR. As Jim Sterling pointed out in his latest video on the subject it’s important to remember EA’s last Star Wars Battlefront excursion was littered with cosmetic upgrades. The fan dissatisfaction with the previous title was not the loot or upgrade system so much as the lack of content on launch. EA seems to have completely missed the point, belittled their fans, angered Disney, and somehow still thinks they can project the blame elsewhere.
As mentioned in our latest Gaming With Scissors podcast the NerdLifeTX staff will not be purchasing EA products for the Holidays this year. The backlash has already had slight impact on the companies stock as well as their public image. Only time will tell if EA weathers the storm and continues to hold the Star Wars franchise. Based on current actions it appears the long term plan is to Jedi mind trick us all into believing there was never any storm at all.